# Review Advertising Reports and Available Campaign Controls

Interpret campaign results and freshness, then review any available budget or ad changes before confirming them.

Reviewed 2026-10-28

## Confirm the account and reporting scope

Open the advertising reporting area in Marketing. Confirm the selected website or account, date range, currency, and account time zone.

Connection and management controls depend on your role and the features enabled for your workspace. A reporting connection does not necessarily allow campaign changes.

## Read the report

Review impressions, clicks, served cost, and the report's freshness. Check the last successful update before interpreting a recent period.

Unavailable or stale values are not zero. Served cost, billed spend, and payments are different quantities. Do not use one as proof of another.

Verified CRM leads are the confirmed matched subset shown by the report. A click, a website visit, and a completed lead are different events. Missing attribution does not prove there were no leads.

## Review available campaign controls

If **Campaign controls** is available, open the intended existing campaign and inspect its current state before editing. Some campaign types or shared settings cannot be edited through Workganic.

Review the campaign name, dated budget, start and end dates, and targeting restrictions shown. Inspect ad headlines and descriptions before saving an available ad edit.

Saving a campaign setting does not prove the ad is serving or that an ad review has completed. Check the resulting status.

## Understand the spending ceiling

Review the displayed ceiling, reserved commitments, remaining capacity, and applicable dates before confirming a spending change.

Reserved commitments are not the same as money already billed. Pausing a campaign or reducing its budget may not immediately free reserved capacity. Raising a ceiling alone does not launch a campaign or increase its budget.

Do not assume a dated run renews automatically. Review the actual end date and the current confirmation.

## Handle pending changes

If a change remains pending or its result is uncertain, inspect the latest status before attempting another. A timeout is not proof that the change failed.

Pause or resume only through the available, authorized controls and confirm the resulting campaign or ad state. If controls are unavailable, use the reports without assuming editing is enabled.

For broader website measurement, see [Review Leads, Partials, Visitors, and Funnel Results](/docs/marketing/leads-and-insights/).